The incidence of Covid-19 grew steadily in Nigeria, moving from an imported case and elitist pattern to community transmission. . However, still now there is no effective treatment for the infection. Henceforth, adherence with Covid-19 preventive measures is the only option to stop its spread and minimize its disastrous impact in developing nation like Nigeria. Therefore, this study investigated factors predicting adherence to Covid-19 preventive measures among marketers in Saki town Oyo state, Nigeria. The descriptive survey adopted a quantitative research design. The study took place in four (4) major markets in Saki town. Two hundred and sixty one (261) participants were selected following cluster and convenience sampling. Data was collected using a battery of 30-item self- report questionnaire. Data collected were analysed using descriptive and inferential statistics. The findings of the study revealed that knowledge, expressed virulence, trust in health care system, perceived risk of being infected and attitude of the marketer towards Covid-19 are factors predicting adherence to Covid-19 preventive measures among marketers. It was recommended among others that public health campaigns should continue to highlight compassionate attitudes towards social distancing and awareness programmes be intensified by the three tiers of the government – local, state and federal governments of Nigeria.

Keywords: Factors, Adherence, Covid-19 Preventive Measures,

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